Biography

Welcome to my blog. I’m John Cass, and PR Communications is my blog about marketing, PR and the web. I started the blog in 2003. And I write about agile marketing, digital strategy, ecommerce, social media, and all things related to marketing, PR and digital marketing.

In 2007 my book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc. In the book I explore how social media gives marketers a tremendous opportunity to listen and conduct a dialogue with customers.

During the 2005/6 calendar year, I served as President of the Boston Chapter of the American Marketing Association.

I am a Founding Fellow for the Society of New Communications Research. I became involved with the society because of my work with the global blog week 2004 and my study on corporate blogging in 2005.

I am originally from the United Kingdom. Manchester is my home town, though I grew up in Stockport, and Bramhall. I moved over to the United States in 1992.

Since 1992 I’ve lived in California, Seattle, North Carolina and Massachusetts, working in marketing for a variety of b2b and b2c industries.

I’ve held senior positions in marketing for a number of companies including; 48hourprint.com, an online printing company, RedV Network, a consumer software company, Pace Communications, a custom publishing company, Quotium Technologies, a web load testing software company, Portent Interactive, an interactive agency, and I was the Director of Blogging Strategies for Backbone Media and the online community manager at Forrester Research.

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Blogging is all about starting a conversation with another individual. I don't mind if you post useful and relevant information on my blog. However, what you post has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch, or trying to increase your SEO standing.

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© 2003-12 John Cass