John Cass

Hello, I'm John Cass, author of the PR Communications blog.

I started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers.

In 2007 my book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc.

During the 2005/6 calendar year, I served as President of the Boston Chapter of the American Marketing Association.

Currently, I am serving as a Founding Fellow and Advisory board member for the Society of New Communications Research.

I am originally from the United Kingdom. Manchester is my home town, though I grew up in Stockport, and Bramhall. I moved over to the United States in 1992.

Since 1992 I’ve lived in California, Seattle and Massachusetts, and worked in the technology industry.

I’ve held senior positions in marketing, social media strategies and public relations for a number of companies including; 48hourprint.com, an online printing company, RedV Network, a consumer software company, Quotium Technologies, a web load testing software company, Portent Interactive, an interactive agency, and I was the Director of Blogging Strategies for Backbone Media.

I live in Arlington, Massachusetts with my wife Karin, and son Bram.

If you have any questions about the blog, my research on corporate blogging or just want to chat, you can email me at jcass AT nwlink DOT com.

John's Speaking Events.

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Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.

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© 2003-9 John Cass